This is a selected guide for research on Industry Information in the McFarlin Library Collection.
Industry research is important for strategic planning. Designing marketing plans, tracking company performance, assessing competitors, and evaluating capital investment all depend on good industry intelligence.
Also information is often not provided exactly as you may be seeking it. Many general resources provide background on a broad level which still contribute to a good business analysis. Once you've spent some time evaluating the industry, related research such as company assessment will be easier.
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Industry data is often reported in broad or aggregated form. Use it to provide background for your analysis. The following steps will help organize the research process:
To find articles about a particular industry, search the following electronic indexes:
These databases require a Tulsa City-County Library card. This is free for TU students.
"Get the latest news, trends and hottest companies in over 250 industries and 750 industry segments. The industry prospector also includes HR metrics, industry growth forecasts and industry drivers." -- TCCL
"As the global leader in reference publishing for more than 50 years, Gale is the trusted source for authoritative directories on companies, publishers, associations and more. These directories are now available online in the new Gale Directory Library. This new online resource takes these references off the shelf and makes them available at the click of a mouse 24/7." -- Gale
"Plunkett Research Online offers a powerful business database for market research, industry trends analysis, statistics, and profiles of public and private companies, U.S. and International. Also corporate financials and executives. Build mailing lists. Choose from over 500 industries, updated regularly." -- website
Statistics such as average industry production levels, annual sales, and market size can contribute to your understanding of the industry.
The following sources are helpful in finding information on industry statistics:
Sources of economic statistics assess the overall direction of the economy. They are typically collections of data from a variety of originating agencies. They may also provide a useful historical pattern.
The following sources are helpful in finding information on economic data: