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Master of Energy Business: Industry norms, statistics, and business ratios

This Library Research Guide will introduce library resources relevant to students enrolled in the Master of Energy Business Program

Industry norms, statistics, and business ratios

Industry Research Strategy


This is a selected guide for research on Industry Information in the McFarlin Library Collection.


Industry norms and business ratios


Industry ratios give an average of costs and expenditures in specific industries. Company strength can be evaluated by comparing the company ratios to the industry standard.  Ratios are used for financial analysis of assets, debt, sales, profit, labor, advertising, etc.

The following specialized source is helpful in finding information on industry norms and business ratios:

Business Reference Services


Industry statistics


Statistics such as average industry production levels, annual sales, and market size can contribute to your understanding of the industry.

The following sources are helpful in finding information on industry statistics:

Mergent Online

Standard & Poor's Industry Surveys



Subject Guide

Rita Howell's picture
Rita Howell
McFarlin Library, The University of Tulsa
2933 E. 6th St.
Tulsa, OK 74104-3123